GSA In Business

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GSA In Business can help your business by providing one-of-a-kind training opportunities for you and your staff. Our tutors will work with you to impart actor’s skills that are fun, easy to learn and applicable to the business world. These actor’s skills can help create a vibrant, innovative and creative workplace, increase company productivity and boost staff morale.

Our training responds to and addresses the needs of not only the leaders but also of your team and the people you serve. Our approach is to listen, get to know your organisation and work with you to design and develop appropriate solutions for your own business needs. Our training programmes are designed to be flexible, to work around your timetable and to accommodate large and small teams.

In this video GSA Director, Patrick Sutton, talks through the ways in which actors skills can be taught and implemented in the business world and explains the programmes we offer in Communication Skills, Leadership, Team Building and Brand Management. Scroll down to find out more about our programmes and how you can arrange a training workshop with GSA in Business for you or your team.

Our Clients

Our Workshops

GSAiB - Communication

Clarity, Confidence & Connection

Communication Skills

Interpersonal communication is the process by which people exchange information, feelings and meaning through verbal and non-verbal messages. Interpersonal communication is not just about what is actually said – the language used – but how it is said and the non-verbal messages sent through tone of voice, facial expressions, gestures and body language. We work with your staff to develop a versatile and effective toolkit that transforms individuals to communicate more effectively with much greater confidence and clarity.

Participants of Clarity, Confidence & Connection will learn how to:

  • Use their body language, voice and interaction
  • Manifest constructive attitudes and beliefs
  • Develop effective listening skills
  • Use the right words and animate your voice

Find out more about our Communication Skills Workshops here

GSAiB - Leadership

Leadership in Action

Management Skills & Strategies

For senior managers, leadership is about having the courage to make the tough decisions and bring your people with you. This intensive workshop is designed to offer participants the opportunity to learn what it takes to lead and will inspire participants to stand up, take control and mark out ‘the leadership path’. The Leadership in Action session will equip participants with creative options for handling issues of leadership and the ability to generate higher levels of engagements within their team. Participants will leave having explored how to respond positively to the demands of organisational life and enhance their personal impact and receptive skills.

Participants of Leadership in Action will learn how to:

  • Focus on their continuing role as leaders within their organisations
  • Effectively motivate team members
  • Empower team members and developing people to their full potential
  • Inspire and persuading others through effective argument
  • Delegate tasks and responsibilities effectively
  • Respond to and cope with change

GSAiB - Team Building

Build the Best Team

Team Building & Inspiration

The main focus of the team building workshop will be to enhance team ethic among colleagues. This will be achieved through drama games, role play, improvisation and acting exercises which enable participants to communicate with confidence. Each of our Team Building sessions offers our participants an unique experience, while encouraging them to engage more effectively in work place situations.

Participants of Build the Best Team will how to:

  • Work together more effectively
  • Work towards a common goal
  • Build trust within the team
  • Listen more carefully

Find out more about our Team Building Sessions here

GSAiB - Storytelling

Tell the World:

Brand Storytelling and Development

“People will forget what you said, will forget what you did, but people will never forget how you made them feel” – Maya Angelou

Storytelling is critical for business. 70% of what we learn is through stories. If information is presented in a story format it sticks better. Customers need to identify and understand your brand and what is being offered.

We help brands discover and comprehend their own message, so that they can create and understand their story. We constantly work with brands in enhancing and reinforcing their core message, the centre of every story.

Stories humanise the brand, making it relatable and enhance the power of persuasion by instilling emotion. A story has the power to bridge the gap between the brand and the consumer and turn it into a close, personal relationship.

Family Fun Workshops

17Planning a children’s party or friends & family day? Organise a bespoke event with our programming team the kids wont soon forget. With 30 years of expertise delivering drama for young people, we can arrange engaging, exciting events with costumed characters and a wide variety of creative activities for kids.

Click here to find out more about our Family Fun Workshops

Roleplay Based Training

The experience of ‘doing’ is often the most effective way to learn. Through the practice of Roleplaying we can help you or your team to analyse the most crucial situations and challenges they encounter, whether from a sales, presentation or safety perspective. By actively exploring these interactions with our team of reenactors in a risk-free environment we can teach them to avoid hidden pitfalls, employ best practices and make the right decisions at the right time.

Lunch & Learn

Throughout the year we run lunchtime informational events for our existing and prospective clients to let them know how our training can benefit their business. To find out more about our next event click here.

 Contact Us:

If you are interested in working with GSA In Business, whether for one-to-one sessions, a team workshop or a family fun day, contact us via email at or give us a call on 01 – 6799277 and ask for Anna.

“Through a series of workshops the Gaiety School of Acting has worked with the Guinness Storehouse to develop a great platform for engagement and confidence building. Our aim in the Guinness Storehouse is to provide an entertaining experience for our visitors and the Gaiety School of Acting did provide us with entertaining training techniques which helped us achieve this. The feedback has been very positive and we look forward to our next training day.”

– Guinness Storehouse Tour

Our Team


Patrick Sutton

Director- The Gaiety School of Acting, The National Theatre School of Ireland

Patrick trained at Dartlngton College of Arts, graduating with a BA (honours) Theatre and received his MA (Screenwriting) from IADT. He is a former director of Wexford Arts Centre and of Team Educational Theatre Company.
He has been director of The Gaiety School of Acting since 1993. He is a founder and director of Smock Alley Theatre-1662 and of Communicate, a communications company working at a senior level in industry, politics and the arts.

He was a government appointee to the board of The Arts Council (1997-2005) The Irish Museum of Modern Art (2000-2005) and to Culture Ireland (2005-2009). He is board member of The Lisa Richards Agency and until recently was a member of the governing authority of The Dublin Institute of Technology.


Anna Kadzik-Bartoszewska

Corporate Coordinator

Anna has developed the training solutions for groups and individuals in communication and personal development for over 4 years. She works at all levels with organisations, from new managers to directors and partners and specialises in training development in presentation skills, public speaking, personal impact, assertiveness, influencing skills, behavioural change and leadership development.

She has a PhD in Art History, MA in History and BA in Fine Arts. As a training advisor and specialist she works in both the private and public sectors and clients include: Guinness Storehouse, Teeling Whiskey, Google, Twitter, BearingPoint, Smurfit Business School, The Department of Arts, Heritage and the Gaeltacht, Mars Ireland, Accenture, DAA.


Donal Courtney

In the corporate sector Donal has developed and delivered training sessions for the Law Society of Ireland, Kings Inns Law School, Diageo Ireland, Enterprise Ireland, HSE, Bank of Ireland, Vodafone Ireland, Brown Thomas, Facebook, Philip Morris and Brown Thomas. He has built a strong personal reputation as a facilitator and coach where his intervention has helped his clients unlock their potential and discover a more confident approach to successful communication.

Since 2008 he has worked with the Guinness Storehouse in training tour guides, enhancing visitors experience by script writing and building understanding and cooperation among teams. Donal graduated from The Gaiety School of Acting in 1991. Since then he has worked as an actor, director, writer and facilitator in Ireland and abroad. He completed an MA in Theatre at NUI Maynooth, 2013.

Peter OByrne headshot cropped color July 2013

Peter O’Byrne

As an actor, improviser, comedian, teacher and voice over artist Peter has over fifteen years of experience to draw on when facilitating presentation and corporate workshops. Every workshop is a fun-filled creative experience, catering for all levels of participants, from the extremely confident to the respectfully nervous.

As co-founder and member of The Craic Pack comedy improv, The Cardinals long form improv, and his own one man improv show Tumble Turn Moments, Peter draws on real time performance experience to engage people with the skills and confidence level attainable through performance and drama techniques.

Among Peter performance credits are Sky Comedy Shorts, Caper, Damo & Ivor Foyles War, Killinaskully, The Clinic, Fair City, Camelot, The Bulmers and Cat Laughs Comedy Festival, resident Emcee at The Bankers Comedy Club and many more.


Gillian McCarthy

Gillian is an actress, drama facilitator, and life coach. She is a graduate of the Bachelor in Acting Studies course, from the Samuel Beckett Centre, Trinity College, Dublin and she also studied at the British American Drama Academy, Oxford. She has performed with numerous theatre companies including The Abbey Theatre, Druid Theatre Company and The National Theatre, London. She has twenty years experience as a drama facilitator and trainer. She is also a qualified Life Coach and NLP practitioner.


Seamus Quinn

Seamus qualified from NUI Maynooth. He now works at the Trinity College Dublin National Institute for Intellectual Disability and also with Adolescent/Adult Mental Health Services. He specialises in personal impact and influencing through voice, physicality and rapport and has a particular interest in innovation through creativity in the workplace. Seamus has worked extensively as a communication skills consultant, trainer, coach and role-player for over ten years. He has designed and implemented trainings at Leman Solicitors, UCD Humanities Institute, Stryker Corporation, Google and Livewire.


Oonagh McLoughlin

Oonagh trained as an actress at the Gaiety School of Acting, having first graduated from the Glasgow University with MA in Theatre and Social Policy and a Post-Graduate Diploma in Community Arts Education from the National College of Art and Design. Oonagh’s work supports individuals to increase personal impact and presence.

She has been designing, developing and facilitating a variety of courses for the school since 2002. She leads communication skills and leadership training, applying her skills as a theatre practitioner to body, breath and voice work in an accessible and effective manner.


Martin Maguire

Martin is an actor, director and communications coach. He has worked extensively in theatre and on screen for almost thirty years. He has worked in most of Ireland’s major theatres and in numerous tv shows including Glenroe, Fair City, Ballykissangel, The Clinic, Ros na Run and The Tudors. His voice has been used in TV and Radio commercials and for narrations for RTE and others.

Martin initially studied acting and then went on to train as a director, working as an assistant on numerous GSA public productions. He has an extensive experience of leading training and development programmes within the corporate sector for PWC, ESB, Dublin Bus, Jameson, Law Society of Ireland, DAA and Accenture. He uses a variety of different approaches designed to make the training interactive, challenging, fun and tailored to the individual’s specific needs and strengths.

Sharon Mannion

Sharon Mannion

Sharon Mannion is an actor, comedian and facilitator based in Dublin. Her workshops in Improvisation promote confidence, enhance listening, encourage creative problem solving, foster better communication, build trust and support within teams, enhance focus, concentration and clarity in decision making and promote agreement through conflict. She also provides workshops in Stand Up and Storytelling which focus on, as well as the above, developing material, finding and presenting your inner ‘funny’, dealing with stage fright, creating audience rapport and more.

Previous clients include Google, Creative Events, and for the past six years she has worked closely with Hosca and John Kenna Training Consultants as part of their Good Management Programmes.

TV credits include Trojan Donkey (Channel 4/RTE 2), Moone Boy (Sky 1) and Roy (BBC) and she performs weekly with the Dublin Comedy Improv at the International and The Cardinals at the Workmans Club.

Danny Kehoe

Danny Kehoe

Danny is an Actor, Comedian, Improviser, Voice Over Artist and Sketch Writer from Dublin. He performs weekly with the Dublin Comedy Improv (International Bar, Mondays @9pm), he was a semi-finalist – ‘So You Think You’re Funny’ (Edinburgh Festival), and of ‘The Best Newcomer’ @Bulmer’s International Comedy Festival (both in 2005). In 2010, Danny was honoured to receive a scholarship to spend the summer studying improvisation and writing at the highly prestigious Second City and IO Theatres in Chicago, Illinois, USA.